Post by zahidislam on Mar 12, 2024 1:34:05 GMT -5
Many things can be said about Google, but it certainly cannot be accused of lacking proactivity, on the contrary. The Mountain View giant always arrives before other players, in travel as in countless other sectors, sometimes bordering on less than virtuous behavior . Whether you admire it or fear it, Google always stands out, one step ahead of everyone, not only to harm, but also to support a sector on its knees such as tourism. In fact, after the updates to Google Travel and Google Maps, a new tool was recently launched to inform potential customers about the measures adopted by hotels to prevent contagion . Let's see in detail the potential of this hub to support travel players. Travel Insights with Google The newly created suite of tools from Google aims to support stakeholders in the tourism sector in making decisions that are more based on objective data, and therefore potentially more effective. The search giant has launched a dedicated site, called Travel Insights with Google , built around three tools designed specifically for the needs of destinations, hotels and Google's business partners.
The first tool, Destination Insights , is a public Australia Phone Number resource useful to governments and tourism bodies that details the main sources of demand for a destination, and, more precisely, the specific destinations of greatest interest within a country. With data in hand, destinations can map the process of resuming travel on established itineraries and, consequently, direct communication towards the most receptive targets. The second public tool - Hotel Insights - concerns hospitality more closely and collects Google data on hotel searches to help accommodation facilities, especially small and independent hotels, understand how to direct their marketing in the recovery process. In particular, it is possible to set a target market and obtain the information Big G has on search trends in the last 12 weeks. In addition to real-time insights, this feature includes practical guidance for making the most of tools like Google My Business and Google Reviews. The final component, dedicated to Google's business partners, is the Travel Analytics Center , and allows organizations to combine their Google account data with broader Google demand information and insights.
Such insights will guide travel partners to manage their operations and find the best opportunities to reach potential travellers. But when and how will Travel Insights with Google be used? The suite of tools will be available globally, but has been launched with a particular focus on APAC countries , where Covid-related restrictions appear to have worked better and a quicker recovery has been seen, according to Richard Holden , vice president of Google . Google's commitment to restarting Holden adds that the new tools represent a further action attributable to Google's general effort to support travel involved in an unprecedented crisis. Travel probably represents 10% of global GDP and a huge amount of businesses depend on it. Holden estimates that 120 million tourism jobs could be at risk worldwide due to the pandemic. That's why Google has made a huge amount of data available to benefit the industry. On the consumer front, Holden says his company is committed to helping travelers understand travel advisories, as well as hotel and flight rates and refund policies. During the pandemic, the search engine also gave a big push to its pay-per-stay program , which was in limited release before the advent of Covid-19.