Post by account_disabled on Mar 4, 2024 23:20:56 GMT -5
(for example a program or instructions for use or if the topic is particularly complex) and for expressing a declaration (of intentions, values, facts, etc.). The point structure can follow two different types of order, depending on specific needs: by importance of the information or facts; by temporal succession of information or facts. 4. Argumentative structure The goal of the argument structure is to convince, persuade and sell. It serves to anticipate questions and objections, to respond point by point and to dispel any doubts by providing concrete evidence for your thesis: explanations, data, documents, numbers, statistics. How to build an argumentative structure? First ask yourself what are the possible questions, curiosities and objections that your reader could raise.
Then write your own list of questions, organize them in Brazil Phone Number order of importance and start answering them in the text you are writing. Be careful, it is essential that your copy is clear, smooth, simple and intuitive. How to choose the structure of a text Keep in mind that a text can also contain more than one structure . Any examples? Within an argumentative text you can insert a point structure and vice versa. Or you could use the journalistic structure within a text written according to the narrative structure. In short, you have so many opportunities to make your text effective! Having clarified this, now the question is: how to choose the structure of a text? The elements you need to take into consideration before deciding.
Do you want to get involved? Do you want to inform? Do you want to educate? Do you want to convince? Do you want to do Customer Care? Target – Who are you targeting? The target is always an essential element in the Copywriting activity ; Content – What type of content will you need to handle? Is it the story of a company? Are they instructions for using a product? Are they the answers to specific support questions that customers often ask you? Medium – With which communication tool will the text be conveyed? It's a book? Is it a brochure? Is it a website? Are they social channels? Is it a blog? Will it be destined for the desktop? On the mobile? Which structure to use for your copywriting? Each type of structure can be more or less suitable for a type of text. I'll explain.
Then write your own list of questions, organize them in Brazil Phone Number order of importance and start answering them in the text you are writing. Be careful, it is essential that your copy is clear, smooth, simple and intuitive. How to choose the structure of a text Keep in mind that a text can also contain more than one structure . Any examples? Within an argumentative text you can insert a point structure and vice versa. Or you could use the journalistic structure within a text written according to the narrative structure. In short, you have so many opportunities to make your text effective! Having clarified this, now the question is: how to choose the structure of a text? The elements you need to take into consideration before deciding.
Do you want to get involved? Do you want to inform? Do you want to educate? Do you want to convince? Do you want to do Customer Care? Target – Who are you targeting? The target is always an essential element in the Copywriting activity ; Content – What type of content will you need to handle? Is it the story of a company? Are they instructions for using a product? Are they the answers to specific support questions that customers often ask you? Medium – With which communication tool will the text be conveyed? It's a book? Is it a brochure? Is it a website? Are they social channels? Is it a blog? Will it be destined for the desktop? On the mobile? Which structure to use for your copywriting? Each type of structure can be more or less suitable for a type of text. I'll explain.