Post by flora60468 on Feb 24, 2024 23:27:47 GMT -5
Obsessed marketers should never be 100 percent satisfied with their campaigns – and you shouldn’t be either. If 100 percent of your visitors are converting, what’s left to do? (Well, I’d sit on a beach, but there’s no such thing as a 100% conversion rate). A/B testing can turn around a marketing campaign from sucky to awesome, and I’ll show you how with the following four examples showcasing how others have done it. Often an A/B testing example may surprise you; some are quite obvious, but each scenario provides a lesson or two that would have otherwise been missed without testing (at the end of the day the most important lesson is that you understand your customers better).
Lesson 1: Highlight the price point There’s an old saying that if you have to Chinese Malaysia Phone Number List ask for a price, it’s too much. Much like seeing “market price” as the cost of lobster, many customers are put off by this and will bypass it on the menu, being hesitant to order, as they’re unsure of the cost. SafeSoft Solutions saw dynamic results just by adding a bold, noticeable price image to their ad. In fact, the simple addition of the green image, led to a 100% increase in conversions. AB Testing Market Dialer Having no price point drives potential customers elsewhere. AB Testing Market Dialer Adding the price point provides value and .
For SafeSoftSolutions, just including the image increased conversions by 100 percent. And in this instance, the additional graphic element also draws the reader’s eye path to the bulleted list of benefits. Lesson Learned You need to make your customers aware of the value your services offer. The price-point helps potential customers see the value in your services and may be the driving force in converting decision makers. Be sure to know your competition and their promotions, however. If you’re considerably higher priced and offering similar services, adding your price point may not make the most sense –or you may just be overpriced! Result: For SafeSoftSolutions, just including the image increased conversions by 100 percent.
Lesson 1: Highlight the price point There’s an old saying that if you have to Chinese Malaysia Phone Number List ask for a price, it’s too much. Much like seeing “market price” as the cost of lobster, many customers are put off by this and will bypass it on the menu, being hesitant to order, as they’re unsure of the cost. SafeSoft Solutions saw dynamic results just by adding a bold, noticeable price image to their ad. In fact, the simple addition of the green image, led to a 100% increase in conversions. AB Testing Market Dialer Having no price point drives potential customers elsewhere. AB Testing Market Dialer Adding the price point provides value and .
For SafeSoftSolutions, just including the image increased conversions by 100 percent. And in this instance, the additional graphic element also draws the reader’s eye path to the bulleted list of benefits. Lesson Learned You need to make your customers aware of the value your services offer. The price-point helps potential customers see the value in your services and may be the driving force in converting decision makers. Be sure to know your competition and their promotions, however. If you’re considerably higher priced and offering similar services, adding your price point may not make the most sense –or you may just be overpriced! Result: For SafeSoftSolutions, just including the image increased conversions by 100 percent.