Post by yamanhosen159 on Feb 20, 2024 0:38:13 GMT -5
Make them attractive, use eye-catching text with language adapted to our target and with calls to action. It is recommended that the ads contain extensions (extra links that create calls to the user's attention and expand information), which I recommend that you use for your e-commerce are: Call extensions , link the ad and the website with several phone numbers (only when it comes to a physical store). Location extensions , enter the location with Google Maps (only when it comes to a physical store). Site link extensions , apart from the link to the landing or home page, you can add links to the most interesting sections of the website itself.
Site excerpt extensions highlight specific aspects of your products and services. Additionally, they allow users to get an idea of the nature and variety of your products and services before clicking on the ad to access your website. Google Shopping campaigns : The data feed must be associated with Panama mobile number list the keywords for which we want the specific product to appear (you can use the Keyword Planner to see what interests you the most). The positive point of this type of campaign is the possibility of seeing the product (through an image), the negative point is that they normally have a higher cost per click and the number of clicks is greater, since being able to see the product attracts much more attention (in the end the cost per conversion is not so high compared to search network campaigns).* Recommendation : Start working on Google Shooping with a low number of products but that are very competitive and if there is a positive response, increase the number of products.
Display : There are two varieties that can be created, Display and Remarketing campaigns. The Display is the best when you want to increase your brand image (branding). Banners with texts, photos or videos can be added to Display campaigns. Display ads can be segmented by: By keywords By location (websites where we want it to appear) By topics (users with specific interests) Remarketing ads are those that will only appear to users who have already visited our website (users who already know us). This type of campaign serves to remind visitors that we are there to help them and to return to our website.
Site excerpt extensions highlight specific aspects of your products and services. Additionally, they allow users to get an idea of the nature and variety of your products and services before clicking on the ad to access your website. Google Shopping campaigns : The data feed must be associated with Panama mobile number list the keywords for which we want the specific product to appear (you can use the Keyword Planner to see what interests you the most). The positive point of this type of campaign is the possibility of seeing the product (through an image), the negative point is that they normally have a higher cost per click and the number of clicks is greater, since being able to see the product attracts much more attention (in the end the cost per conversion is not so high compared to search network campaigns).* Recommendation : Start working on Google Shooping with a low number of products but that are very competitive and if there is a positive response, increase the number of products.
Display : There are two varieties that can be created, Display and Remarketing campaigns. The Display is the best when you want to increase your brand image (branding). Banners with texts, photos or videos can be added to Display campaigns. Display ads can be segmented by: By keywords By location (websites where we want it to appear) By topics (users with specific interests) Remarketing ads are those that will only appear to users who have already visited our website (users who already know us). This type of campaign serves to remind visitors that we are there to help them and to return to our website.