Post by account_disabled on Dec 24, 2023 2:49:18 GMT -5
A few days ago, Burger King attracted attention (and not exactly filled with praise) for a tweet ( "Women belong in the Kitchen" ) that, devoid of context, provoked angry criticism on social networks. Although the tweet in question (which was part of a much larger campaign launched on the occasion of Women's Day ) was intended to promote a new scholarship program to help female Burger King employees pursue their culinary dreams, many took issue with against the famous hamburger chain that echoed such an old and sexist phrase with the ultimate goal of being the center of attention on social networks. For this reason, the Texan agency based in Austin Hunt, Gather, has decided to give a feminist twist to the vilified Burger King campaign by launching a line of "merchandising" and has committed to donating the proceeds from sales to the Girls organization.
Empowerment Network, which runs camps and sells kits to inspire girls and help them become who they really want to be. Burger Queen "It was International Women's Day, we were celebrating it with Phone Number List our team, and coming face to face with such a campaign seemed frankly shortsighted ," explains Kathy Horn, partner and creative director of Hunt, Gather, in statements to AdAge . At Hunt, Gather, whose portfolio includes clients such as Dell, Chipotle and Tastemade, 95% of the staff are women. And Burger King's controversial campaign particularly upset the agency. «It is evident that he missed the shot. I know that the campaign wanted to be supposedly provocative, but no one stopped to think about how it was going to be perceived ," says Horn. As soon as Hunt, Gather was confronted with Burger King's latest and unfortunate campaign, the agency got to work, worked all day and at midnight had a website ready for publication.
Where People can buy t-shirts, tote bags, posters and stickers for a good cause. In the header of Hunt's website, Gather, the expression "in the kitchen" from the Burger King campaign appears crossed out and in its place the following phrase can be read: "Women belong wherever the fuck they want . " This inspiring phrase is also the protagonist of a cloth bag that has a price of 20 dollars. Burger Queen Hunt's website, Gather, also sells t-shirts in Burger King colors for $25, with phrases such as "A Woman's Place is anywhere she wants", "Don't kingsplain" or "Have it Her Way" printed on them. On the website, a pack of stickers with some of these slogans is also for sale for $15 and a $25 poster that endorses this sonorous claim: “Queens Unite! "Dethrone the king.
Empowerment Network, which runs camps and sells kits to inspire girls and help them become who they really want to be. Burger Queen "It was International Women's Day, we were celebrating it with Phone Number List our team, and coming face to face with such a campaign seemed frankly shortsighted ," explains Kathy Horn, partner and creative director of Hunt, Gather, in statements to AdAge . At Hunt, Gather, whose portfolio includes clients such as Dell, Chipotle and Tastemade, 95% of the staff are women. And Burger King's controversial campaign particularly upset the agency. «It is evident that he missed the shot. I know that the campaign wanted to be supposedly provocative, but no one stopped to think about how it was going to be perceived ," says Horn. As soon as Hunt, Gather was confronted with Burger King's latest and unfortunate campaign, the agency got to work, worked all day and at midnight had a website ready for publication.
Where People can buy t-shirts, tote bags, posters and stickers for a good cause. In the header of Hunt's website, Gather, the expression "in the kitchen" from the Burger King campaign appears crossed out and in its place the following phrase can be read: "Women belong wherever the fuck they want . " This inspiring phrase is also the protagonist of a cloth bag that has a price of 20 dollars. Burger Queen Hunt's website, Gather, also sells t-shirts in Burger King colors for $25, with phrases such as "A Woman's Place is anywhere she wants", "Don't kingsplain" or "Have it Her Way" printed on them. On the website, a pack of stickers with some of these slogans is also for sale for $15 and a $25 poster that endorses this sonorous claim: “Queens Unite! "Dethrone the king.